True Participation Studio
You've built something valuable. But what makes it matter can get lost beneath features, presentations and marketing.
We find the story underneath what you've built and turn it into original films people want to watch and experiences they can step into.
Find what matters. Make people feel it.
Firelight Discovery · Private creative strategy session
LUCID Film Studio · Selected Work
AN ORIGINAL TRUE PARTICIPATION STUDIO FILM
A company can do the same thing: build something remarkable and bury why it matters under the features. Finding it is where our work starts.
See how The First Look worksOriginal Work · Pilot Episode
A tribe of sorcerers from 2041 welcomes you into a world where ancient wisdom meets conscious technology. This pilot opens the story.
More info about thisFOR AI COMPANIES · FEAR OF AI
AI companies are building extraordinary things. But demos and explanations don't always help people understand where those technologies belong in their lives.
We create original films and series that explore the human questions around AI through dark comedy, compelling characters, and imaginative storytelling.
Give audiences something they actually want to watch.
Explore Fear of AI
OUR STUDIO & EXPERIENCES
ORIGINAL FILMS & STORYWORLDS
We develop and produce original films, series, and storyworlds that bring the human meaning behind an idea to life.
Through LUCID Film Studio.
Explore LUCID Film StudioPARTICIPATORY EXPERIENCES
We create live, participatory experiences where individuals and teams explore new ways of relating, creating, and working together.
Immersive experiences, creative discovery, and live participation.
Explore Experiences
About
Joshua Edjida is a filmmaker and creative director with 25 years of experience developing stories and visual experiences.
His work begins by questioning the obvious brief: What is actually worth experiencing here?
He combines filmmaking, creative psychology, live experimentation and emerging technologies to find the human story beneath the explanation.
Meet JoshuaHow the Practices Connect
They'll remember what they stepped into.
That's why we create stories and experiences that give people something to discover, rather than simply telling them what to think.
Start a Conversation
Tell us what you're creating, who it's for, and where people get lost. We'll explore whether a film, a strategy session, or another creative direction makes sense.
Discuss Your ProjectWe’d love to email you a quick link to The New Studio: Make It Worth Watching so you can learn more about what we do and how you can be a part of it.
1. Wake Up
Discover your true self and step out of your comfort zone.
2. Ignition
Spark your inner fire and set the stage for profound change.
3. Start Weaving
Begin crafting your new story and strengthening key relationships.
4. First Revelation
Experience a paradigm shift that challenges your old beliefs.
5. Individuate
Explore your unique gifts and express your authentic self.
6. Observation
Gain clarity through mindful detachment and self-reflection.
7. Second Revelation
Face your fears and embrace a new level of commitment.
8. Step into Joy
Cultivate happiness and share your life with others.
9. The Challenge
Step into your power and confront your limitations.
10. Third Revelation
Integrate all aspects of yourself and expand your consciousness.
11. True Intimacy
Deepen your relationships and align your career with your purpose.
12. Be of Service
Share your transformation and create a lasting positive impact.
Education and Transparency:
We offer clear explanations and resources to help people understand how AI works and how it affects their daily lives.
Ethical AI Development:
By prioritizing fairness, security, and inclusivity, we aim to shape AI technologies that respect and benefit everyone.
Human-AI Collaboration:
Rather than replacing humans, we see AI as a partner, augmenting human capabilities and sparking innovation across industries.
Consciousness-Based Training:
We integrate mindfulness and deeper awareness into AI development, fostering systems that align with human values and well-being.
Loss of Control to Machines:
There’s a worry that humans might hand over too much decision-making power to algorithms.
Job Displacement:
Automated systems can take over certain roles, fueling concerns about widespread unemployment.
Privacy Concerns:
AI systems often need large quantities of personal data, raising fears about how securely that information is stored, shared, and used.
Ethical Dilemmas:
AI presents tough questions about right and wrong, especially when the outcomes affect people’s lives and freedoms.
Bias and Discrimination:
AI can unintentionally perpetuate or amplify existing social biases, especially if it’s trained on skewed data.